Countless global brands - including Rolex, BMW, Louis Vuitton, and the New York Yankees - now use logos designed more than 100 years ago. Yet there has been no monographic publication on the origins of logo design of that time.
Jens Müller has delved into the origins of modern brands and compiled more than 6,000 logos from the mid-19th century to 1940.
This comprehensive addition to Logo Modernism is a must-have for anyone interested in the history of corporate identity and its fascinating influence.
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