YETI

Indestructible and indestructible: These are the coolers and outdoor helpers of the American label Yeti.

Behind the label are two brothers whose lives are shaped by fishing and nature. The fact that they had to throw away their coolers after every season led them to go into product innovation themselves.

Today, 'Yeti' products show their stuff when it matters most - whether it's a trip to the remote Alaskan wilderness, redfish fishing on the Gulf Coast or simply meeting friends in the backyard.