Graphic design is the dream job par excellence, studying is a firework of inspiration - but after a few years at an agency, disillusionment sets in. If you want to make a living in the private sector with design, you need more than just design skills. But no one has prepared us for this.
But if we understand the design process itself as a design task. When we realize that it is up to us whether regular night and weekend shifts are necessary. When we begin to manage projects so confidently and efficiently that there is enough time for the heart of the matter - the creation. Then calculations will work out better, presentations will be more convincing, the daily design routine will be more satisfying and relaxed - and respect, recognition and working at eye level will be more likely. This book promises no less - and delivers! - this book.
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